Expert in user-friendly websites
If you are looking for an expert in user-friendly websites, you have come to the right place. It might sound like a grand statement to call myself an expert, but as far as the development of online shopping goes, it is fair to say that there are few people in the Kingdom of Denmark with more experience with consumers’ thought processes and demands.
The developments the market has witnessed have changed in nature over time and consumers’ demands for websites have increased alongside an abundance of other factors. Nowadays there are so many factors to consider in order to stand a chance of becoming successful online.
User-friendly websites are important
One of the hot topics within optimization is linkbuilding. We can all agree, that this part is important in ensuring that you succeed in improving your placement in Google search results, but a lot of people forget all about the importance of user-friendliness for that same purpose. Google evaluates websites based on a long list of criteria, such as the behavior of consumers on the website and how long visitors stay on the website. The longer a consumer spends browsing your domain, the more interesting and user-friendly your online shop is. Google usually rewards this with a better placement in search results.
User-friendliness generates more orders
Aside from the SEO perspective, user-friendliness generates more orders and purchases, so even if you already have a comfortable position in Google’s search results, improving the user-friendliness of your website could help you improve your conversion rate. This means that more visitors on your website will end up purchasing your product or service during their visit.
Another factor in assessing user-friendliness is the nature of your search function. It is vital that you do not greet your customers with a subpar, hidden search function that does not produce usable result to help potential customers find what they are looking for. If this function is not developed properly, the potential customers will disappear and you might lose a potential sale forever, as there is a chance the prospective customer will remember your website and choose to steer clear of it in the future, even if you have improved the state of it in the meantime.
Increase your sales with improved user-friendliness
One result of improved user-friendliness is that potential customers are more likely to purchase products from your shop, but it can also help improve the purchasing process for customers who already buy goods from you, which will increase your average order value and, in turn, your turnover. Again, there are numerous areas you could focus on to improve user-friendliness, but one area you cannot go wrong with is related products. If you sell coffee machines, you can show the customer accessories such as spare parts, coffee filters, etc. during check-out, thus inspiring them to purchase greater quantities from you.
This area is of great interest to me, so I am happy to evaluate your website and provide you with useful input as to how you can improve your domain. It brings me joy to see my clients developing their concepts and improving their own chances at success, so do not hesitate to contact me on [email protected] and I will be happy to have a look at the options open to you. Tasks like these will usually be done and delivered within a couple of hours. Please also consider reading my article called Analysis of your website user-friendliness where I also touch base on some of the similar topics you have found here.