What is technical SEO?
When we talk about SEO (search engine optimization), most people tend to just think of linkbuilding and embark on the task of generating as many links to their website as possible. But over the years, search engines such as Google have decided to adopt stricter approaches to websites that are unimpressive when it comes to their technical side. More than ever, it is vital that you get the technical aspects under control.
For this reason, a huge range of parameters have become important in Google’s eyes, including canonical tags, the speed of the website, and duplicate content, all of which are deciding factors in whether or not you will end up achieving success on the internet and in search engine results. Technical SEO has become more and more important in Google’s eyes, so it is important to take it seriously. There is more competition than ever before. Your competitors will have their technicalities under control even if you do not.
Why should I take the technical component of SEO into consideration?
As mentioned previously, competition within areas such as online shopping has increased significantly in recent years. Most, if not all, companies have an online presence and seeing as we are all fighting for the top places in Google searches, it is vital that we assess every nook and cranny of our websites or online shops to make sure there is absolutely nothing to complain about; a single bug can mean the difference between being first and being second in Google’s search results.
Furthermore, it might be worth thinking about why it is that any new online shops you purchase have to be adjusted in various places, as they are not optimized from the get-go. This is practically the equivalent of buying a new car, only it happens to be missing a mirror or another component that plays a huge role in your survival on the road. In the same way, new and old websites alike, are often in dire need of adjustments, or missing technical components, to ensure your survival within your industry. In other words, technical SEO is a vital factor when it comes to whether or not your website becomes successful.
What do you need for technical SEO?
In order to improve your technical SEO, we carry out an inspection of your website, assessing everything from A to Z. Everything is split into its simplest components in order to identify any shortcomings and/or errors. This report will be delivered to you or your programmer, as they are the suppliers of your website and will have access to the tools necessary to make the adjustments we recommend. Everything is explained in the report to ensure that you know where to start correcting your errors. This will lay the foundation for your continued success on the internet.
Help with technical SEO
You do not need to be a big computer nerd or programmer, as we deliver the report directly to your programmer. It is important that adjustments and improvements are carried out by experts who know what they are doing. We will be on the sidelines, ready to jump in and help if you need us.