What is linkbuilding?
When you start to make your way down the long, long road that is SEO, you might find that it is incredibly difficult to figure out what the different terms and phrases encompass. This is the case for the term link-building. I am often asked “what is linkbuilding?” in the early stages of the project and it can be difficult to explain in a few words, but I will try my best…
Before we had computers, the internet, and other electronics, we only used “word of mouth” references; all recommendations for stores, products, etc. were passed down by word of mouth from friends and acquaintances. This “old” method is still in use – and it is still one of the most efficient ways to build your credibility – but as far as the internet goes, link-building is the way forward.
In other words: link-building is a recommendation, consisting of a link from one website to another.
Link-building is the process of building a repertoire of links – recommendations – from different websites (otherwise knows as domains) to your own website. This indicates to search engines that your website is popular and that this is the reason others are recommending you. This is link-building!
Linkbuilding is important!
In connection with search engine optimization, it can be difficult to come up with a concrete list of the most important things to pay attention to. Google has a tendency to keep their priorities secret, but one thing is for sure and that is that link-building is essential. As a general rule, there are three kinds of links:
- External linkbuilding! This consists of links from another website to your website.
- Internal linkbuilding! This consists of links from a page on your website to another page on your website. It is important that these internal links make sense to the consumer in order to ensure that they wish to stay on your domain for as long as possible.
- Outgoing linkbuilding! This consists of links from your website to another website. Oftentimes, it makes sense to provide a link to a popular or credible website in order to add to the credibility your own website offers to potential and actual customers.
Throughout the years, numerous people have suggested that link-building has lost its importance. Let them think that and just keep working on your website. Solid and relevant link-building is, and always will be, incredibly important when it comes to improving your placement in search results. Internal link-building is often neglected and will therefore likely be an area I will suggest you improve on.
“Back in the day” there was lots of talk about the amount of links… the more links, the better… This is not the case anymore, although quantity is, of course, a factor. Throughout the years, Google has become more and more strict when it comes to link-building and lazy link-building can now have serious consequences for your website. Make sure that all your external link-building is solid, otherwise you might as well not bother. Good external link-building can be described as follows:
- Links are coming from relevant pages that correspond with the subject or product being promoted on your website. If you sell watches, it would be strategic to receive links from fashion pages or watchmaker websites, as this is relevant to your content. In short, it is important to focus on guiding the customer rather than confusing them.
- External links are provided by websites written in the same target language as your own. If your website is written in Danish, it makes sense for links to your website to be from Danish domains, rather than domains situated in Thailand and India. Google is intelligent enough to see right through this kind of link-building so do not bother with shortcuts or cheap links. In the long run, that lazy approach will be punished.
- Links are from credible and reputable websites with good, unproblematic internet histories. If you can acquire links from TV2’s website, Google knows that this is a popular website that has existed for a long time, during which time a plethora of websites have linked to it.
It is important that you establish a natural and normal link profile for your website. If you go from no links to 100 links to a single link without explanation, Google will sense that your link-building is not organic. Make sure to establish a natural linkbuilding portfolio.
As internal linkbuilding takes place entirely on your own website, you are in complete control of the process. Always keep your customers and visitors in mind, making sure to guide them around your website as efficiently and relevantly as possible. If you sell watches and you find yourself on a product page for a diving watch, it might be a good idea to provide a link to a category that showcases diving watches, so that potential customers are given all the information they need to find the products that might interest them.
Keep your visitors in mind at all times and roll out the red carpet for them by providing them with content that is relevant and usable. If you sell Hugo Boss watches, it might be a good idea to provide a link to Hugo Boss’ website. This will help Google figure out that you are attempting to bridge the obvious gaps between your brand and the brands with which you cooperate. This will often result in your website being granted a better placement in search engine results.
I hope this information has illuminated some of the key elements in linkbuilding. I’m ready to help and provide consultations. Contact me via email so I can help you grow your business.