Linkbuilding is links from other websites to your website
Google uses a range of tables and parameters to decide which website is placed at the top when a certain term is searched. Linkbuilding is one of the most parameters when Google calculates who deserves to be placed first or second in their search results.
If you want to improve your placement in Google searches, contact me now at [email protected].
Amount and quality are deciding factors for link-building
Linkbuilding could easily be compared to word-of-mouth advertising, which we offer to the people around us every day, especially after we have purchased goods like watches or had great experiences with agencies that offer services like SEO. The difference is that nowadays, link-building is more influential than word-of-mouth advertising. Just like the source of a recommendation can have an impact on our perception of the recommendation, the source of a link can have an impact on our perfection of the link. If Coca Cola links to your website, Google will consider your website more important than if the source of the link was a small website with a limited following. Furthermore, the sheer amount of links can have an impact on your placement in Google searches. Throughout the years, I have experienced a change in influential factors, but good, old link-building is still one of the best online advertising tools.
Link-building requires knowledge – extensive knowledge!
When it comes to linkbuilding, you have to pay attention to what you are doing. If you run a website, you might already have received offers to link-build on your behalf from every conceivable source, but you have to be extremely careful about the offers you accept. There are a range of sources offering automatically generated link-building, which is about as efficient as wetting yourself. It works in the short run, but in the long run, it can have a serious impact on your website – in the most extreme of circumstances, it can culminate in a penalty from Google, which can be incredibly difficult to get out of.
Some people use a link catalogues in order to generate links and kick start link-building. Although the idea in itself is decent, it is vital to ensure that you have the right blend of incoming links to establish a reasonable link profile. The only way to do this is through solid link-building that places links on various platforms WITHOUT paying to do so. This is the right way to go about the process of link-building – and why you need to make sure that you know what you are doing.
Dangerous or incorrect linkbuilding – get the truth (and advice) here
As mentioned above, you have to be incredibly careful about what you do in terms of link-building, as everything you do has an impact on your website. Throughout the years, Google have put measures in place to make it more difficult to reach the top in an attempt to eradicate “bad” websites that try to cut corners. One of their better known updates is called “Penguin”, which resulted in bad websites being sent to the bottom of Google’s search results if they failed to fulfill Google’s regulations.
Everything was a lot easier before Penguin and the approach to linkbuilding was completely different. We, as human beings, have gotten smarter – but so has Google. The corporation can see what has been done correctly and what has not, so even though the following used to work, you now need to AVOID:
- Purchasing links in bulk from websites such as fiverr.com. If you do so, chances are the majority of your links will be from fake websites with low credibility. Best case scenario, the links do nothing to harm you, but even in this case, their value is likely to be so low that they will not benefit you at all.
- Beware of offers of “cheap link packages” etc. in online forums. The work offered in these packages is almost always carried out in India and other countries with poor compensation. Links from websites and domains that are already in Google’s bad books will end up losing you money – and more importantly, worsening your placement in Google searches.
- Refrain from spamming with unnecessary and irrelevant comments on blogs, forums, etc. just to get the link to your website out there. It might look and sound like an easy solution, but any success achieved this way will be short-lived. Proper effort is the only thing that matters in link-building.
- Beware when exchanging links with other websites. If you choose to do it, you must be extremely careful about what you post, so most of the time, it is a waste of time.
- Steer clear of international websites with English texts and articles when the link to your website will include words in any other language or domains belonging to non-English-speaking countries. You will almost always be penalized by Google if you fail to heed this warning, as Google, with the consumer in mind, is set on making the user experience as natural as possible.
If you want more information about all this you should read my article about “What is linkbuilding” where I will put the topic on the spot